Built for founders and lean teams

The Marketing Engine
that runs without you.

Proven marketing systems. Built for founders and lean teams.

Rebecca — Digital Marketing Strategist

Proven systems that fuel digital growth.

I've built marketing engines behind 10M+ subscribers, $15M+ raised annually, and billions of views. Now I build them for founders and lean teams.

10M+ Subscribers Managed
$15M+ Raised Annually
Billions of Views Generated
Billions Social Media Views
Tens of Millions Dollars Raised
Millions in Subscriber Growth
Double-Digit Revenue Growth

The engine, in three parts.

Every system I build runs on the same foundation.

The Content Engine

Strategy, editorial system, AI-powered velocity. One piece of content becomes eight outputs. Built so your team can run it without burning out.

The Conversion Pipeline

Paid amplification, list growth, email and SMS lifecycle. Every signup goes somewhere. Every click gets followed up.

The AI Layer

Automation, segmentation, and intelligence woven through both. The system gets smarter the longer it runs.

Built for founders.

Grown without the team.

Proven Results That Speak for Themselves

Real outcomes from real campaigns — here's what strategic digital consulting delivers.

Donations — Digital Fundraising Growth
01

Digital Fundraising Growth

$7M → $14M Digital Fundraising Revenue Doubled

We doubled digital revenue for a media organization while building a base of nearly 250,000 active recurring supporters.

How We Did It

We implemented strategies focused on donor retention, audience growth, and lead generation, activating every major digital channel — email, SMS, web, and mobile app — to drive revenue. The result was hockey-stick growth across platforms, converting audiences from passive viewers into engaged, recurring supporters across social media, the website, app, email, and podcast channels.

250K Active Digital Donors
100% Revenue Growth
5+ Channels Activated
Analytics — Viral Video & Awareness Campaign
02

Viral Video & Awareness Campaign

100M+ Views Across Social Platforms

We produced a viral video campaign for a media-forward organization that generated over 100+ million views across social platforms.

How We Did It

We concepted supplementary content to build off the initial video series and creatively shaped videos, blogs, and imagery to align with algorithmic preferences. The result was a series of videos that drove massive reach and engagement, elevated awareness around a key issue, and resulted in earned media and national news coverage.

100M+ Total Views
National News Coverage
Viral Organic Reach
Workspace — Direct Response & Online Fundraising Growth
03

Direct Response & Online Fundraising Growth

236% Increase in Instant Donor Conversions

We built an organization's direct response and digital fundraising funnels from the ground up, delivering transformative year-over-year growth.

How We Did It

Through strategic funnel development and multi-channel optimization, digital donations increased by 53% and instant donor conversions by 236% YoY, contributing to a 19% YoY revenue increase. The organization also saw an incredible 1,100% growth in SMS acquisition and 62% growth in email acquisition in one year.

53% Digital Donation Growth
1,100% SMS Acquisition Growth
62% Email Acquisition Growth

Proven systems.

Real numbers.

Skills & Capabilities

Content Strategy
AI Consulting
Direct Response
Digital Fundraising
Email Marketing
SMS Marketing
Social Media Management
Video Strategy
Lead Acquisition
Digital Advertising
Writing & Editing
Donor Engagement

Insights & Resources

Expert strategies, guides, and insights to help your organization grow online.

Start with the audit.

Two weeks. I map your funnel, find the highest-leverage fixes, and hand you a 90-day roadmap. Yours whether or not we continue.

Book the Audit

Start a Conversation

For inquiries, please reach out — I'd love to hear about your organization and how I can help.